Brands that explore visibility through outdoor spaces often work with agencies to place ads in public areas like billboards, buses, or digital panels. The process includes several cost factors, from planning to printing and display.

For businesses planning a campaign with outdoor advertising companies in Dubai, it helps to know how the cost is typically structured.

Media space booking:

A large part of the budget often goes toward securing the space for the advertisement. This could include billboards, bus stops, building walls, or digital screens. The price depends on size, location, and how long the ad will stay in place. Spaces in busy city centres or near highways usually cost more than those in quieter areas.

Design and creative work:

Agencies often provide design services to create the actual advertisement. This step includes selecting colours, layout, fonts, and imagery. While some businesses already have their artwork ready, many prefer to let the agency handle the creative side. The cost may be a fixed fee or based on the number of design drafts and revisions necessary.

Printing and production:

For non-digital ads, printing is a separate cost. This involves producing the large banners, posters, or vinyl materials that go on the selected space. The cost depends on the material, size, and print quality. In digital campaigns, this step may not apply, but the file preparation and format adjustments may still be charged.

Installation and removal:

Putting up the ad and later taking it down is also part of the cost. This task involves workers, equipment, and sometimes permits. If the ad is placed in a high spot or want special access, installation might take more time and result in a higher charge.

Agency service fees:

Agencies usually charge for managing the campaign. This may include planning, communication, and handling schedules. The fee might be a percentage of the total spend or a flat amount. It covers the time spent dealing with vendors, reviewing locations, and ensuring everything runs smoothly.

Extra features:

Some campaigns might include lighting for night-time visibility or QR codes to track engagement. These extras are usually added on top of the main cost and depend on what the business is aiming for in the campaign.

The total cost of working with an outdoor advertising agency depends on location, design, production, and service fees. Each step adds value in a different way. By looking at these parts one by one, businesses can better plan their outdoor advertising spends and chooses options that match their budget.