Search engine optimization (SEO) is the act of enhancing the quantity and quality of site visitors to a particular web site or a site’s index in search engines. SEO Dubai targets both unpaid and directed traffic instead of paid and direct traffic. It is a comprehensive process that improves the popularity of a site, especially when it is fresh with new content and is positioned on the first pages of search results. This also includes link building and social bookmarking strategies.

There are many ways to improve the visibility of a site or a web page. First, you need to increase its presence in search results by generating as much back-links as possible. A back-link is a link from another web site with a higher PageRank or Page Rank level. The higher the PR of your web page, the better your position will be in SERPs. Back-links can be generated from related websites, blogs and other relevant sources and can help a site to achieve good rankings in the search results page.

Second, optimize your content so that it gets indexed quickly by search engines as well as submitting to directories for inclusion in SERPs. The main way to do this is through keyword research which analyzes the words commonly used by people while searching online. These keywords or key phrases are used to construct meta tags or descriptions for a web site. Meta tags can be found in various places on the web and can be edited to rank well with the search engines.

Third, make sure that your website has relevant inbound links from other sites that are ranked well in the same category. Links will increase the visibility of a site in search engines when the spiders discover them. If the SERPs are full of irrelevant links, search engines will ignore these pages. On the contrary, relevant incoming links will increase the rank of a site and this is something a digital agency in Dubai can easily help you out.

Fourth, use a proper linking strategy. Incoming links must be from quality sites that are related to each other. You can either ask a site to link to yours or request them to place a link to your site on their site. By doing so, search engines will view your linking efforts as a signal of quality and your ranking will raise as a result.